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“Mindset is the single most important foundational
element to a path of unlimited success.”

David Sliman

#gopro

Our Mission

To help sales-driven business organizations eliminate pitfalls, build sound training programs to improve go-to-market strategies, coach up sales leaders to influence the people they serve and help sales individuals increase Proformance. We help you build a stronger Business DNA. 

Our Culture

Our culture and our passion is Business Development with a hyper focus on sales results. Through years of experience, we have made great decisions, and have also learned from our mistakes. If we can pass along any knowledge to give you a competitive edge in the sales or business development world that will save you time, money and impact growth, we want to help.

Meet Our Team

David Sliman

David Sliman

Speaker, Sales Coach
& Business Developer

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Jim Pouba

Jim Pouba

Business Developer, Analyst
and Sales Leader

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Recent Podcasts

Welcome back, everyone! I’m excited to bring you this episode featuring Dan Smink, founder and president of RefractROI. Dan is a seasoned digital marketing expert who’s made it his mission to help small and medium-sized businesses achieve big results. With a background in scaling businesses from $5 million to over $100 million, Dan knows what it takes to grow a company predictably and profitably. In this episode, Dan shares how he transitioned from managing multimillion-dollar businesses to building a marketing agency focused on empowering smaller organizations. His “crawl, walk, run” approach to marketing breaks down big challenges into simple, actionable steps. Dan’s unique perspective on leveraging data, building marketing strategies, and driving ROI will leave you inspired and ready to take action. "You want a functional website, not a pretty website. Does it drive visitors? Does it convert into new customers? Does it grow your business predictably and scalable?" Highlights: - Dan’s journey from managing corporate giants to helping small businesses thrive - Why starting with lead generation is the key to sustainable growth - The power of active vs. latent demand, and how to target both effectively - How to create predictable revenue through smart, data-driven campaigns If you’re a business owner, sales professional, or entrepreneur looking for real-world insights into scaling your business through marketing, this conversation is for you! Connect with Dan Smink: - LinkedIn: https://www.linkedin.com/in/dansmink/ - Website: https://refractroi.com/ - Phone: +1 (303) 501 1821 Connect with David Sliman - Website: http://salesproformance.com/ - LinkedIn: https://www.linkedin.com/in/davidslimansalespro/ - YouTube Channel: https://www.youtube.com/@SalesProformancePCS This episode is brought to you by Sales Proformance, where we dive deep into the journeys of people who are reshaping what success looks like. Make sure to tune in for more episodes that’ll inspire your own entrepreneurial path! Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/
Building Scalable Marketing Strategies | Dan Smink | Sales Proformance Podcast
Welcome back, everyone! Today, I’m sitting down with Jeremy Barker, CEO of Murphy Doors and Murphy Ladder. Jeremy started his career as a firefighter and paramedic before jumping into entrepreneurship, where he built two game-changing companies that disrupted the ladder and door industries. In this episode, we dive into Jeremy’s no-BS approach to business, from his early struggles, living out of his car, to scaling multimillion-dollar operations. He opens up about learning from failure, staying disciplined, and creating a company culture that’s all about innovation and integrity. "I would love to see as many failures as frequently as possible. Not because we're shooting for those, but we can capture them, fix them and no longer discuss them or have that problem." Highlights: - Turning a side hustle into a multimillion-dollar company - How failure and resilience shaped his success - Building products that solve real problems and stand out If you’re ready to rethink what it takes to grow a business and lead a team, hit play on this episode. Jeremy’s journey will leave you inspired and ready to tackle your next big move. Connect with Jeremy Barker: - LinkedIn: https://www.linkedin.com/in/jeremy-barker-02007648/ - Website: https://murphydoor.com/ Connect with David Sliman - Website: http://salesproformance.com/ - LinkedIn: https://www.linkedin.com/in/davidslimansalespro/ - YouTube Channel: https://www.youtube.com/@SalesProformancePCS This episode is brought to you by Sales Proformance, where we dive deep into the journeys of people who are reshaping what success looks like. Make sure to tune in for more episodes that’ll inspire your own entrepreneurial path! Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/
From Firefighter to Innovation Leader | Jeremy Barker | Sales Proformance Podcast
Welcome back, everyone! I’m thrilled to bring you this episode featuring Lee Roquet, the CEO of Finch Marketing Services. Lee’s story is one of transformation, he stepped into the CEO role during a transition and has spent the past year reimagining the company’s future. Finch has gone from being a traditional agency to a forward-thinking software powerhouse under Lee’s leadership. Lee shares the hard truths about leadership: building trust with stakeholders, empowering teams, and learning to make tough decisions. Whether he’s retooling a product, redefining company culture, or mentoring his team, Lee embodies what it means to lead with vision and grit. This episode is a goldmine for leaders and entrepreneurs looking to take their organization to the next level. From overcoming imposter syndrome to building a results-driven culture, Lee lays out the roadmap to success in any role. You’ll get actionable insights from a CEO who turned challenges into opportunities: - Transitioning from VP to CEO: Lessons from Lee’s first year at the helm - Empowering your team and fostering accountability - Rebranding and pivoting a business toward growth “Surround yourself with the right people. Leadership isn’t about having all the answers—it’s about creating a team that brings solutions to the table.” If you’re navigating a major career move, leading a team, or rethinking your business strategy, this episode is for you. Tune in for practical advice and a fresh perspective on leadership and growth. Connect with Lee Roquet: - LinkedIn: https://www.linkedin.com/in/leeroquet/ - Website: https://finch.com/blog/author/lee-roquet Connect with David Sliman - Website: http://salesproformance.com/ - LinkedIn: https://www.linkedin.com/in/davidslimansalespro/ - YouTube Channel: https://www.youtube.com/@SalesProformancePCS This episode is brought to you by Sales Proformance, where we dive deep into the journeys of people who are reshaping what success looks like. Make sure to tune in for more episodes that’ll inspire your own entrepreneurial path! Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/
Leadership Challenges and Imposter Syndrome | Lee Roquet | Sales Proformance Podcast
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Frequently Asked Questions

If I’m an Owner, Executive, Sales Leader or Individual trying to
increase sales performance, what should I look for?

There are some common questions when building a sales organization or sales development plan. Below are some answers to the big rocks that can make an immediate impact on your approach. If you have additional questions or want to dig deeper on current questions, feel free to reach out.

You have to be very clear on expectations and give the team clear direction on what needs to be accomplished. The combination of strategic targets, with a compelling presentation framework to build value and strategic follow up will help with direction.

You have to identify the challenges of your potential customers and make sure your product solves these needs. From there you have to have a good sense of you profitability targeting new customers and building off of current customers.

Clear direction! So many times sales organizations have a hard time identifying what type of activities produce results to convert sales, or able to supply sales tools to the team that effectively help them build value and move a customer through the sales process keeping them engaged.

A good Power Statement, a good Sales Structure, and a Leadership team that can convey the vision, motivate and help the team deliver on results. Recruiting and compensation structures that motivate the proper behaviors are also key.

Measurable inspection of Activity. Activity. Activity!

You must have a clear vision, great training, leadership, motivation and the ability to execute on an action plan.

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Sales Proformance delivers the most impactful, comprehensive, Sales and Business Development Program tailored to your business, to increase sales performance and profitability.
We help your company Go Pro!

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Email: gopro@salesproformance.com

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Copyright © [year] All Rights Reserved. Sales Proformance, LLC 25+ years of Website Design Development & Digital Marketing Excellence at PrimeView

Copyright © [year] All Rights Reserved. Sales Proformance, LLC
25+ years of Website Design Development & Digital Marketing Excellence at PrimeView

David Sliman has over 24 years of business experience focusing on startup’s to elevating current organization to the next level. He has a deep expertise in developing sales frameworks, action plans, as well as leading and motivating field and tele-sales teams. He is a sales developer at heart and has also had the opportunity to learn how to start, build, develop and increase business performance for multiple companies, a majority of which were acquired.

David is also a Keynote Speaker and Senior Master Sales Trainer. His years of speaker development and sales training programs are strong foundations of his success formula. He understands that every business is different, and the business jungle is ever evolving. “You have to adapt, progress and improve every day.”

David’s years of business development and sales experience allow him to identify critical starting points and coach executive to navigate through the business jungle. He will help you lead with a balanced and effective strategic plan that will positively impact your business and sales organization from day one.”

David Sliman

Photo of David Sliman

David Sliman

Photo of David Sliman

David Sliman has over 24 years of business experience focusing on startup’s to elevating current organization to the next level. He has a deep expertise in developing sales frameworks, action plans, as well as leading and motivating field and tele-sales teams. He is a sales developer at heart and has also had the opportunity to learn how to start, build, develop and increase business performance for multiple companies, a majority of which were acquired.

David is also a Keynote Speaker and Senior Master Sales Trainer. His years of speaker development and sales training programs are strong foundations of his success formula. He understands that every business is different, and the business jungle is ever evolving. “You have to adapt, progress and improve every day.”

David’s years of business development and sales experience allow him to identify critical starting points and coach executive to navigate through the business jungle. He will help you lead with a balanced and effective strategic plan that will positively impact your business and sales organization from day one.”

With over 30 years of experience in publishing, licensing, e-commerce, mergers & acquisitions and business development, Jim provides an incredibly comprehensive level of business expertise and sales leadership.

In the early 2000’s Jim was presented with an opportunity to help grow InnerWorkings, a Chicago-based print management company. He built a sales team with over 200 salespeople, and in a few short years, without a lot of outside capital, he helped take the start-up from inception to a public company with $100 million in revenue in August of 2006. In addition to all of his management responsibility, he couldn’t get away from his true passion of doing the deal.

As 2007 was winding down, Jim shifted gears to take a little time away and recharge the start-up fire. During that time, he was assisting in business plan evaluations and got into the publishing business in Hawaii and the Desert Southwest. Jim developed successful business models in various industries such as the tourist arena, subscription base, and direct mail coupons, while magazines were still profitable, and sold those companies throughout 2013 to 2019. Jim also served as an executive for JigoCity, an international daily deal firm operating in six countries.

Jim continues to lend his experience to a variety of business endeavors in his next chapter, working with entrepreneurs and companies looking to develop a unique perspective on their business as they write their own journey.

Jim Pouba

Jim Pouba

Jim Pouba

Jim Pouba

With over 30 years of experience in publishing, licensing, e-commerce, mergers & acquisitions and business development, Jim provides an incredibly comprehensive level of business expertise and sales leadership.

In the early 2000’s Jim was presented with an opportunity to help grow InnerWorkings, a Chicago-based print management company. He built a sales team with over 200 salespeople, and in a few short years, without a lot of outside capital, he helped take the start-up from inception to a public company with $100 million in revenue in August of 2006. In addition to all of his management responsibility, he couldn’t get away from his true passion of doing the deal.

As 2007 was winding down, Jim shifted gears to take a little time away and recharge the start-up fire. During that time, he was assisting in business plan evaluations and got into the publishing business in Hawaii and the Desert Southwest. Jim developed successful business models in various industries such as the tourist arena, subscription base, and direct mail coupons, while magazines were still profitable, and sold those companies throughout 2013 to 2019. Jim also served as an executive for JigoCity, an international daily deal firm operating in six countries.

Jim continues to lend his experience to a variety of business endeavors in his next chapter, working with entrepreneurs and companies looking to develop a unique perspective on their business as they write their own journey.

Jim Pouba

With over 30 years of experience in publishing, licensing, e-commerce, mergers & acquisitions and business development, Jim provides an incredibly comprehensive level of business expertise and sales leadership.

In the early 2000’s Jim was presented with an opportunity to help grow InnerWorkings, a Chicago-based print management company. He built a sales team with over 200 salespeople, and in a few short years, without a lot of outside capital, he helped take the start-up from inception to a public company with $100 million in revenue in August of 2006. In addition to all of his management responsibility, he couldn’t get away from his true passion of doing the deal.

As 2007 was winding down, Jim shifted gears to take a little time away and recharge the start-up fire. During that time, he was assisting in business plan evaluations and got into the publishing business in Hawaii and the Desert Southwest. Jim developed successful business models in various industries such as the tourist arena, subscription base, and direct mail coupons, while magazines were still profitable, and sold those companies throughout 2013 to 2019. Jim also served as an executive for JigoCity, an international daily deal firm operating in six countries.

Jim continues to lend his experience to a variety of business endeavors in his next chapter, working with entrepreneurs and companies looking to develop a unique perspective on their business as they write their own journey.

Jim Pouba

David Sliman

David Sliman has over 24 years of business experience, with a deep expertise in developing sales frameworks and action plans, as well as leading and motivating field and tele-sales teams. He is a sales developer at heart and has also had the opportunity to learn how to start, build, develop and increase business performance for multiple companies, a majority of which were acquired.

David is also a Keynote Speaker and Senior Master Sales Trainer. His years of speaker development and sales training programs are strong foundations of his success formula. He understands that every business is different, and the business jungle is ever evolving. “You have to adapt, progress and improve every day.”

David’s years of business development and sales experience allow him to identify critical starting points. From there he will help you lead with a balanced and effective strategic plan that will positively impact your business and sales organization from day one.

Photo of David Sliman